The New “Paraíso” Experience

For Paraíso, I developed a strategic approach aimed primarily at positioning the brand not just as a mattress seller, but as
a trusted expert in sleep. This shift in perception was essential for deepening customer trust and differentiating the brand in a competitive market. The content strategy reinforced this positioning by delivering educational, value-driven messaging across platforms—fostering long-term engagement and guiding customers through the purchase journey.

• Services: Strategy, Creative Direction, Copywriting
• Project: Web
• Client: DS&M Globally Group for Paraíso

The messaging behind the value proposition was refined to communicate Paraíso’s unique expertise and commitment to better sleep. A key feature was the development of a product finder test. A guided questionnaire that helps customers discover their ideal mattress based on their needs, while also suggesting complementary products through smart cross-marketing.

To further reinforce the brand’s authority, the “DREAM BLOG” featured expert insights and practical advice on sleep health.

Product pages were thoughtfully designed to translate technical specifications into clear, benefit-oriented language, improving comprehension and purchase confidence. All content and design elements were unified under a modern, approachable look and feel.