So, What’s Your Name?

Naming is one of the things I love most. It’s where strategy meets creativity, shaping words that carry meaning, spark curiosity, and help a brand take flight. Every step is intentional because the right name isn’t just heard. It’s remembered.

• Service: Branding
• Project: Product Line Naming
• Client: L’Bel / Belcorp

A naming project for a natural makeup line developed under an umbrella brand positioned around modernity and sophistication. The strategy was anchored in the concept of nudity and natural beauty —a synthesis that captured the brand’s essence (and fit perfectly on the packaging 😉).
The project also included descriptive naming for the product line, technology sub-branding, and shade nomenclature. All aligned with the overall brand architecture and strategic narrative.

• Service: Branding
• Project: Restaurant Naming
• Client: Virgilio Martínez

The name of this restaurant was inspired by its contemporary culinary concept: an open kitchen designed not only as the heart and focal point of the space but also as a vibrant hub. A gathering place where flavors, stories, and connections come alive, becoming the soul at the center of every memorable experience.