Meet Andy

«Andy» is an online fast-loan startup, and we saw their identity project—which at the time only had a name and logo—as a huge opportunity to help them build their brand.

• Service: Branding
• Project: Brand Strategy / Verbal & Visual Identity
• Client: Latin Fintech

We developed positioning, personality, values, brand territory, as well as the verbal and visual identity (including photography style and iconography), documenting everything in a brand manual that now serves as a roadmap.